DEFINE THE JOB YOU WANT

This is a statement of the kind of job you want based on a clear understanding of your skills and interests. It tells your prospective employers what you are looking for. You may define it by picking a job title such as “Sales Representative” or by selecting a range of job titles such as “Marketing Management”. This would help you in putting together your resume and cover letters. By focusing on jobs that match your skills and interests, you improve the chances of finding a suitable position.

In addition, you need to develop the key message you are going to convey to prospective employers and to those in your network. This message describes how you are a good candidate for the position you are pursuing. You will put your key message in your resume and repeat it again and again in job interviews. That means going beyond determining a job title or cluster of jobs that will suit you. You have to prepare a key statement that describes you to prospective employers.

Prepare yourself to answer the question that often comes up in job interviews: “Why should we hire you?”  This question is a test of your ability to select the relevant portions of your background to show how you meet the job requirements, and present that information clearly in a two-minute presentation. You should write such a statement, practice how you will deliver it in a job interview, and review it carefully to use in your resume.

To prepare your key message, you need to go to your list of accomplishments and skills and then describe your strengths to do the job you want. You need to focus on your desired job when preparing your key message. It should provide evidence that you can effectively handle the job you want to do. You should state your skills, personal qualities, experience and accomplishments that support the cluster of jobs that you are seeking. Your key message will guide your communications including resume preparation, conversations with contacts in your network, and job interviews.

Preparing a list of your skills and linking your skills with stories of accomplishments is a good way to begin to develop your key message. As you proceed with your job search and share your key message in your conversations and written communications, you will certainly find ways to refine your message and present stories of your accomplishments. Keep your target audience uppermost in your mind when you prepare and revise your key message. Discuss your key message with some friends, and particularly with two to three professionals in your field, who can give you an objective assessment.

Most people underestimate their value. They do not realize the skills and experience they bring to the table.